Another good note was made by the coal mining company PT Berau Coal. The company, which is located in Berau Regency, has successfully won 2 prestigious awards at the 2022 Public Relations Indonesia Awards (PRIA) on Friday (25/03). Berau Coal set aside hundreds of participating Corporations, Ministries, Institutions and Local Governments.
PT Berau Coal has successfully won Gold Winner for two CSR programs. One for the Corporate Social Responsibility Program, Community Base Development Sub category through the Berau Cipta Usaha UMKM Program. Then second, for the Corporate Social Responsibility Program, the Sustainability Business Sub category for the Berau Cocoa Program.
PT Berau Coal's Corporate Communication Superintendent , Rudini, who was present at the event explained that this award is a form of appreciation for the company's cooperation, hard work and commitment in making a positive contribution to community development and empowerment and supported by good public relations performance.
"Alhamdulillah, we were able to improve our achievements at the PR Indonesia Awards 2022. PT Berau Coal won two awards at once and both were awarded the title of Gold Winner . This difficult achievement has certainly spurred our enthusiasm to always be consistent in implementing impactful and sustainable social programs for the community as well as effective communication strategies in delivering these programs,” he explained.
Rudini added that the company's achievement in PRIA 2022 is a form of the company's consistency in carrying out its commitment to an impactful and sustainable Corporate Social Responsibility program.
This also complements the previous prestigious achievements. At the end of 2021, PT Berau Coal managed to set a new record in the history of the Company's Environmental Management Performance Assessment (PROPER) carried out by the Ministry of Environment and Forestry (KLHK). PT Berau Coal became the first mining company in the PROPER event to receive two awards with the Gold predicate for Site Lati and Site Sambarata. Meanwhile, the Binungan site won the Green Proper. This is inseparable from the social innovation programs (CSR) that the company has run well.
Founder and CEO of PR Indonesia, Asmono Wikan, explained that this year there were 782 entries that entered as participants in 10 sub categories. Meanwhile, the judging of MEN 2022 will be carried out by a total of 17 Jury on 16–25 February 2022.
"The jury at this event consists of PR and CSR experts, PR consultants/agencies, PR associations/organization figures, journalists and senior photographers, design and branding experts, and social media experts," explained Asmono.
He also added that the PR Indonesia Awards (PRIA) is the most comprehensive public relations (PR) performance competition in Indonesia organized by PR Indonesia Media Group.
“This agenda is an opportunity to prove themselves, as well as learning and appreciation for public relations who have shown superior performance in bringing their respective organizations/corporations to a higher level. We congratulate all parties who have achieved success in the PRIA 2022 event," said the man who was elected as a member of the Press Council for the 2022-2025 period.
These are the Profiles of Two Gold Winner CSR Programs
Berau Cipta Usaha UMKM is a CSR program under PT Berau Coal's Community Base Development sub-category which aims to support economic recovery in the midst of the Covid-19 pandemic and tourism development in Berau Regency. This program is expected to help create a sustainable and prosperous society.
At the beginning of the program, PT Berau Coal together with the local kelurahan government carried out initial mapping and developed a scheme to provide support to MSMEs on the outskirts of Sambaliung. This is one of the tourist spots in the city of Tanjung Redeb, Berau Regency. This program is here to provide the concept of economic management to help increase the income of local MSMEs. At the same time, presenting new tourist attractions that are attractive, neat, hygienic and comply with health protocols for the people of Berau Regency.
In the program, PT Berau Coal provides 30 units of sales booths with a good and uniform branding concept. These booths are used for culinary businesses by SMEs. The support booth was also equipped by PT Berau Coal with facilities and infrastructure to support health protocols. In addition, MSME actors also received training related to food hygiene and sanitation as well as providing visitor facilities and icons or landmarks to add to the tourist atmosphere in the Sambaliung outskirts area.
In this program, PT Berau Coal cooperates with the Berau Regency Government to realize a common goal of economic recovery and increasing tourism in Berau.
"We are certainly grateful, this program, which has been running for almost a year, with good collaboration with the Berau Regency Government, can really have an impact on increasing people's income and welfare," said Rudini.
From the Berau Cipta Usaha UMKM program, the number of UMKM actors has increased from 15 people to 120 people. This was also followed by an increase in the number of visitors which reached 70-100% on holidays, and an increase in merchant income by more than 300%.
“This program has also received full appreciation from the Berau Regency Government. The location of the culinary center on the outskirts of Sambaliung was awarded as the only Food Snack Center that implements the Health Protocol in the context of preventing and controlling Covid-19 by the East Kalimantan Provincial Government and the Sambaliung Village Head was named the Best Trustee in 2021. The results are very satisfying, "added Rudini.
Meanwhile, through the CSR program of PT Berau Coal's Sustainability Business sub category , namely, Berau Cocoa, it is hoped that cocoa development can create empowered farmers and a global Berau. Cocoa development in Berau Cocoa begins with mapping local opportunities and potentials in Berau District.
Through the Berau Cocoa Program, PT Berau Coal provides assistance to cocoa development from upstream to downstream to cocoa farmers. From there, it is hoped that cocoa will become the leading sector to support the economy of Berau Regency in the future.
In the trading and factory section , Berau Cocoa seeks to guarantee a market for farmers' crops and explores domestic to international markets as well as preparing downstream cocoa products, namely finished chocolate products in Berau Regency.
As a result of the Berau Cocoa program, cocoa development has reached 13 assisted villages with 433 registered partner farmers being educated. Initially there were only 8 assisted villages and 113 partner farmers. The land area has also increased from 13 hectares to 550 hectares. Through the assistance so far, farmers are satisfied with the increase in income so far, which has reached 358%. Its value has exceeded the Berau Regency Minimum Wage (UMK). Berau's cocoa beans have also reached international markets in Asia, Australia and Europe.
Berau cocoa has now also won a Geographical Indication (IG) protection certificate from the Directorate General of Intellectual Property of the Regional Office of the Ministry of Law and Human Rights (Kemenkumham) of the Republic of Indonesia.
“The Berau Cocoa Program has had a significant impact on the farmers' economy and cocoa development in Berau District. This is also the result of the collaboration of PT Berau Coal with the Government and other parties to advance the Cocoa plantation sector in Berau Regency,” concluded Rudin
