PT United Tractors Tbk (UNTR) projects that the
national heavy equipment market will decline this year due to two factors.
First, the decline in customer spending due to the
2024 election and second due to the decline in commodity prices, especially in
the mining sector.
"Regarding numbers, the estimated total heavy
equipment market in 2023 is 18,000 units. Meanwhile, the forecast in 2024
is around 13,000-14,000 units," United Tractors Corporate
Secretary Sara K. Loebis told Kontan, Friday (5/1).
Although the heavy equipment market is declining, UNTR has a
strategy to increase heavy equipment sales in 2024, by optimizing product support
services to support the needs of heavy equipment owner customers.
"Through superior product support, customer heavy
equipment is guaranteed productivity and work efficiency," she said.
Sara said that until November 2023, sales of Komatsu brand
heavy equipment reached 5,061 units, down from the same period in 2022 of
5,457. "The achievement for the full year 2023 is still being
consolidated," she said.
Meanwhile, in 2024, Komatsu's sales target is only set at
the level of 4,000 units. Sara explained, the target was launched because she
saw the declining market conditions of heavy equipment.
By sector, the mining sector still dominates sales until
November 2023, where 63% is contributed by the mining sector. Then, as many as
15% came from the construction sector, as many as 13% came from the forestry
sector, and as many as 95 from the agribusiness sector.
"(The 2024 trend) is expected to remain the same because generally players in the mining sector have more definite production plans," she concluded.
Image source: www.investasi.kontan.co.id
Image source: www.investasi.kontan.co.id
Source Link: https://investasi.kontan.co.id/news/united-tractor-untr-turunkan-target-penjualan-alat-berat-pada-2024-ini-alasannya